Day 11 – Branding – My branding is quite simple, I stick to 3 colours and use these throughout my packaging and documents ? The name of my business is based on my nickname of TPee (Toni Pilling) turning into TeePee Creations. From this I have developed a logo of a TeePee crossed with a pencil to bring in the creating part ?✏ My slogan is ‘Fun, Quirky and Unique Designs’ which I think is quite simple and to the point. When I go further into detail on this in ‘About Me’ sections of my shop it further explains that my designs reflect my fun and quirky personality which reiterates my slogan. The font I use – Dk lemon yellow, is used a lot on the front of my greetings cards and throughout my docs for the stand out text. I think it shows that my brand is fun with it’s hand drawn look. I then use Helvetica Neue for any other bit of writing like for documents, web addresses etc as it’s easy to read and simple ? what do you think of my branding? Let me know in the comments ? #marchmeetthemaker
